Using the same idea as the Rift (counter-distortion of the display) this new prototype HMD brings a massive massive massive 210 degree field of view. Wow.
http://www.roadtovr.com/infiniteeye-worlds-first-ever-hands-210-fov-hmd-video/2/
And they created the perfect demo - the Death Star trench run...
http://www.youtube.com/watch?v=M7gjCUWfoTk
(There are hints that a similiar trench run demo would be out on the Oculus Rift - but it still hasn't materialized yet. C'mon).